1993 - In Italy's Montebelluna shoe district, Gianni Piva with a long experience in research and development in sport,
launches Integral, the first Mtb shoe by Northwave. Preceded by the teaser campaign "Coming soon",
it represents the point of breaking with tradition and the definitive end of the "black reign" in cycling shoes.
In fact, Integral comes bicolor, one red and one yellow, like the company logo.
Among the athletes stands the MTB world champion Alessandro De Bertolis, the first of a long list.